With less than a week left before the Paris 2024 Olympic Games conclude, the NFL is already thinking about the Los Angeles 2028 Olympics. They have released a promotional video featuring one of the league’s top players, Jalen Hurts, to announce the inclusion of Flag Football in the list of sports for the next edition. This marks a significant step for the sport, showcasing its growing popularity and potential on a global stage.

In the promotional video, Philadelphia Eagles quarterback Jalen Hurts, who serves as a global ambassador for Flag Football, is prominently featured. The video shows Hurts holding a flaming football and throwing it toward a cauldron, symbolically lighting an imaginary Olympic flame. This dramatic imagery highlights the excitement and anticipation surrounding the introduction of Flag Football to the Olympics.

The decision to include Flag Football in the Los Angeles 2028 Olympics is a strategic move aimed at expanding the sport’s reach and popularity worldwide. Flag Football, a non-contact version of American football, has been gaining traction globally, and its inclusion in the Olympics is expected to boost its profile further. This aligns with the NFL’s goal of promoting the sport on an international level and attracting new fans and participants.

When the Olympics return to the United States in four years, both men and women will have the opportunity to compete in this emerging sport.

One of the main reasons behind the United States’ push for Flag Football’s inclusion in the Olympics was to foster the sport’s growth internationally. By securing a spot for Flag Football in this prestigious event, the U.S. aims to elevate the sport’s status and encourage its development in other countries. This move underscores the broader mission of the Olympics to unite people through sports and promote global cooperation and competition.