The never-ending line wrapped down 40th Street and up 39th Street until it hit Landis Avenue in what appeared to be an E-shaped hug around Ocean Drive in Sea Isle City, New Jersey.

Quickly, energetically, the misty ocean air was taken hostage by boisterous Philadelphia Eagles chants, then they started calling for the man of the hour: “We want Kelce. We want Kelce. We want Kelce.”

Jason Kelce’s third-annual celebrity bartending event took place on Wednesday at the All-Pro center’s favorite hangout as he sought to raise awareness and funds for the Eagles Autism Foundation. The fundraiser, which was started on an inspired whim in 2021, had raised $150,000 before the bar even opened its doors to the public and totaled $380,000 (and counting) by the night’s end.

This year’s edition included a beer-chugging contest, raffle, and auction, as well as a VIP meet-and-greet for those superfans who didn’t want to fight the crowds.

“No matter what we’re doing, it’s about engaging with the community, inspiring them to give, and sharing in a sense of being in this together and changing people’s lives,” said Ryan Hammond, Executive Director of the Eagles Autism Foundation. “And Jason Kelce is a really good example that you can use your talents and turn them into fundraising dollars, and for him, it’s chugging beer!”

Yes, beer was chugged. Kelce was the master of ceremonies and number one contender. He downed a 30-ounce beer in 5.7 seconds to get the day started on Sports Radio 94 WIP. Then his All-Pro brother Travis showed up and they taped an episode of their New Heights podcast. The scene went viral for all the right reasons.

“I would say beer drinking is probably a lot mental,” Kelce said. “If you really want to be good at beer drinking, pretty much anybody can be good at beer drinking. You just got to put the time in and have the right drive to do that. Luckily, I was able to do that and play football really well.”

Prior to that, the 35-year-old delivered a Zoom greeting early in the morning to Philabundance volunteers at the Constitution Center as they feverishly stacked meats and cheeses on 25,000 Wawa hoagies set to be delivered to first responders and veterans.

“I started my day waking Jason up at 6 AM at his house with my laptop so he could Zoom to start Wawa Hoagie Day,” said Hammond. “Everything has been evolving since and now the line is seven blocks long.”

Nine hours later, Kelce strolled out to greet the masses assembled at Ocean Drive’s popular Sandbar wearing a custom-made “Shore Birds” mesh shirt designed by Maddie Stoutland, the Eagles’ offensive line coach Jeff’s daughter. He carried a tray of green Jell-o shots and a can of whipped cream, with the Rocky theme music blaring through the house speakers. The frenzied crowd couldn’t get enough. They flashed $100 bills at him, all ready to be donated to the cause.

“It’s a long day, it’s a marathon of a day, but with how much money is raised for the Eagles Autism Foundation, I really just enjoy being here,” Kelce said. “It’s one of the most fun charity events that I have ever done. Everybody who has been here before loves it. You get to be out and about with good people all looking to have fun, it’s a good time.”