Oakley adds Flores with flag FB headed to Olympics

Oakley has made a significant addition to its roster of endorsers by signing Diana Flores, the quarterback of the Mexican National Flag Football team, in a partnership that extends through LA28, when flag football will make its debut as an Olympic sport. Flores, who is represented by SMAC Entertainment’s Jose Diaz, joins a prestigious group of athletes who are already part of Oakley’s brand ambassador lineup, including Minnesota Vikings wide receiver Justin Jefferson and Kansas City Chiefs quarterback Patrick Mahomes. Oakley’s connection to the world of sports extends beyond football, as seen with recent Olympians like U.S. sprinter Fred Kerley also repping the brand.

Diana Flores has been making waves in the sports world, not just for her impressive performances on the field but also for her growing presence in media and marketing. Back in February, she took on the role of Super Bowl correspondent for TelevisaUnivision, providing coverage of one of the biggest sporting events of the year. Additionally, Flores starred in an NFL commercial during Super Bowl LVII in 2023, which highlighted flag football—a clear indication of her rising profile in the sport. Her involvement with the NFL has also seen her working with the Denver Broncos to promote the NFL Draft in Mexico, further cementing her status as a key figure in the sport’s growing international appeal.

The inclusion of Flores as an Oakley endorser is a strategic move, especially with the upcoming introduction of flag football to the Olympic stage. Her role as a pioneering female athlete in a sport that is rapidly gaining popularity globally makes her a perfect fit for Oakley, a brand known for aligning itself with top-tier talent across various sports disciplines.

As flag football prepares to make its Olympic debut, Flores’ partnership with Oakley will likely enhance her visibility and influence, not just within the sport but across the broader athletic community. This collaboration underscores Oakley’s commitment to supporting athletes who are pushing boundaries and breaking new ground in their respective fields.

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